Nike: Better is Temporary

Nike: Better is Temporary
At Nike, the desire to be the best is a journey, not a destination.

Nike is niet meer te weg te denken uit het hedendaagse straatbeeld en de moderne sport. Maar hoe is het merk daar gekomen? En welke kernwaarden liggen hieraan ten grondslag? Auteur Sam Grawe stortte zich in de wereld van Nike en bundelde dat in een ongekend hoogtepunt van een boek.

De rest van de omschrijving van dit boek vind je hieronder in het Engels. Want soms is dat gewoon de beste manier om het onder woorden te brengen.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

LET OP! Het is een Engels boek.

• Auteur: Sam Grawe
• Uitvoering: Hardcover
• Aantal pagina's: 320
• Afmetingen: 23x31x4cm
• ISBN: 9781838660512